top of page

Integrated Marketing Communications (B.S.)

 

This unique program combines courses from The Roy H. Park School of Communications and The School of Business. During my time at Ithaca College, I was able to explore the fields of marketing, public relations, and advertising. Below you will find my degree highlights.

 

 

ACADEMICS

Marketing

Public Relations

Advertising

Audience Research

Principles of Marketing

Sales and Sales Promotion

Consumer Behavior

Sport Marketing

Social and Non-Profit Marketing

Marketing on the Internet

Human Communication in Organizations

Meeting and Event Management

Public Relations

Corporate Communication

Writing for Public Relations

Entertainment Law

Crisis Communications

Public Relations Lab

Government and the Media

 

 

 

Presentation Media and Visual Design

Advertising

Advertising Copywriting and Art Direction

Media Planning

bottom of page