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Carly Schneer
Integrated Marketing Communications (B.S.)
This unique program combines courses from The Roy H. Park School of Communications and The School of Business. During my time at Ithaca College, I was able to explore the fields of marketing, public relations, and advertising. Below you will find my degree highlights.
ACADEMICS
Marketing
Public Relations
Advertising
Audience Research
Principles of Marketing
Sales and Sales Promotion
Consumer Behavior
Sport Marketing
Social and Non-Profit Marketing
Marketing on the Internet
Human Communication in Organizations
Meeting and Event Management
Public Relations
Corporate Communication
Writing for Public Relations
Entertainment Law
Crisis Communications
Public Relations Lab
Government and the Media
Presentation Media and Visual Design
Advertising
Advertising Copywriting and Art Direction
Media Planning
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